The iconic McDonald`s Kiwiburger was launched in New Zealand in 1991. And in 2023, McDonald`s wanted to bring it back for the next generation.
We capitalized on the resurgence of 90’s fashion and culture that has Gen Z in a chokehold, and brought the best of '91 back, with a billboard, and a super high-tech (in 1991) fax-to-win promo.
All Kiwis had to do was plug a fax in. Write the word ‘Kiwi.’ Dial 64-9-281-4506. Send. And we'd fax them back in 5-10 minutes with a voucher for a free Kiwiburger. Youngins’ and their World Wide Web would do the rest.
One faxable BILLBOARD
* A billboard with some ancient tech, that got a new generation hungry for an ancient burger *
1,000 faxes received
* From a country with probably 500 working fax machines *
0k+ burgers sold
* That’s almost 1 each for 14% of the country *
